Giddy up and mosey on over to the hottest weekend nights of the summer where you can enjoy plenty of southern delicacies right in New York City. With these multiple transit advertisements, I wanted to bring a piece of the south to the heart of NYC. By photographing my “Midnight Cowboy”, I was able to mockup fun cardboard cutouts where he would be out in the world in full scale to encourage humans to interact with in anticipation for the event.